A few more hints on keyword discovery
By now, everyone is pretty clear on the importance of keywords to both organic traffic generation and pay per click advertising. Most B2B marketers understand the critical importance of identifying terms that people actually use when searching for products or services like those your company offers; as well as the fatal trap of uncritically resorting to the use of company-internal or even industry jargon, without ensuring that those terms are actually employed by searchers “out there”.
Tags: